Business Diplomat: Test, Then Go Global

Where should a young platform begin? Most answers to this question list countries. In this part of its interview series, Business Diplomat presents an assessment by Mushtariybonu Josaphine Tulanboyeva that begins with a purpose and arrives at three countries.

The logic comes before the list

First observation: the logic comes before the list
Her answer opens with the choice: “In its first phase, Business Diplomat should focus on Kazakhstan and Türkiye, then, expand to Australia in the long term.” The reason follows: “The logic is to save entrepreneurs time and let them test safely before going global.”

The countries are therefore tools. The aim is to give entrepreneurs a safe place to try ideas before the stakes rise.

Three markets, three roles

Second observation: three markets, three roles
Kazakhstan, she says, fits the three-to-five-year window. It is culturally close to Uzbekistan and other Turkic states, sits in a region rich in uranium, gold and critical minerals, and is strategically placed between major markets.

Türkiye plays a different role. She does not present it as a model to copy, pointing to its inflation and to coastal trade advantages that other countries cannot replicate. She sees it as “a useful case study of how a market adapts foreign ideas, such as Trendyol in e-commerce.” Kazakhstan’s Kaspi.kz, she notes, shows the same pattern.

Australia comes later, as a benchmark and partner: a mature resource economy with deep investor networks.

A method in three steps

Third observation: a method in three steps
First, map what each market already does well. Second, connect culturally close partners so that proven ideas are tested locally with trust and shared investment. Third, train young professionals to lead those connections, so that every venture reaches the global stage with lower risk and stronger investor confidence.

She adds that while entrepreneurs build, the platform should also invest in researchers, since consulting and industrial engineering are in high demand worldwide and no single person can cover every field.

The logic of the assessment

The logic of the assessment
The answer replaces the question “which countries?” with “what does each country do for the entrepreneur?” Kazakhstan offers proximity and strategic position, Türkiye a case study in adaptation, Australia a benchmark. The order reduces risk step by step.

The measure of success

The measure of success
She sets a clear test: “10 active cross-border partnerships within three years, each backed by a signed agreement, so the program is judged by deals made, not only by students trained.” A platform that accepts this standard cannot count attendance as success.

The role of Business Diplomat

The role of Business Diplomat
This fits the platform’s mission: to give young people experience, bring a diplomatic order to the business world, and benefit states by revitalising the economy. Young professionals who lead tested, trust-based connections do all three at once.

Conclusion
Start where an idea can be tested safely, connect partners who trust each other, and count the signed agreements. That is the plan Tulanboyeva offers for the first phase.