Introduction

This modern coffee chain, which is rapidly expanding across Kazakhstan, is evolving from a regional brand into a structure with strong potential to enter global markets, supported by a powerful operational system and a scalable franchise model. With more than 95 locations in key cities such as Astana, Almaty, Aktobe, Aktau, Pavlodar, and Ekibastuz, the brand is not only a coffee business but also a lifestyle concept that adapts to different rhythms of urban life.

Its long-term goal is to reach 1,000 branches within 10 years, becoming an internationally recognized coffee brand and a benchmark for systematic, well-structured growth. This vision is supported by a strong operational infrastructure, an integrated training system, and a comprehensive franchise support mechanism.

1. Strong and Scalable Business Model

The brand operates with a modern and rapidly expanding coffee chain structure in Kazakhstan, evolving from a regional business into a system with strong potential for global expansion. With more than 95 locations across major cities such as Astana, Almaty, Aktobe, Aktau, Pavlodar, and Ekibastuz, the company is not only a coffee retailer but also a lifestyle-oriented ecosystem that adapts to different urban rhythms.

Its long-term vision is to reach 1,000 coffee outlets within 10 years, becoming an internationally recognized and systematically scaled coffee brand. This growth strategy is supported by a strong operational infrastructure, training system, and franchise support model.

The brand offers a multi-format business structure that serves different customer segments. The “grab-and-go” coffee format meets the needs of fast-paced urban consumers, while the lounge concept provides a comfortable environment for families, meetings, and social gatherings. This flexible structure allows the brand to be easily adapted to different markets worldwide, offering low adaptation costs and high scalability for investors.

2. Professional Operations and Technological Infrastructure

The foundation of the brand’s growth lies in its strong digital and operational infrastructure. Through CRM systems and Poster POS integration, all sales, inventory, customer management, and reporting processes are fully digitized. This system provides real-time data access for both headquarters and franchise partners, ensuring transparency and efficiency across the entire network.

Standard Operating Procedures (SOPs), recipe cards, and quality control mechanisms ensure consistent product and service quality across all locations. Continuous training programs and updated learning materials support the ongoing development of baristas and management teams. This structure ensures not only expansion but also consistent quality at scale.

3. Strong Franchise Support and People-Centered Culture

The brand offers its partners a complete turnkey business model rather than just a brand name. This includes location selection support, lease agreement assistance, technical setup, architectural design, and full pre-opening preparation. Professional teams manage each stage of the process, significantly reducing operational risks for investors.

The training system combines both online and offline programs, including barista training, management development courses, and on-site opening support. A dedicated “Launch Coach” team travels to each city to ensure smooth and successful store openings.

At the core of the brand culture are three key values: care, professionalism, and service. These principles define not only customer experience but also the internal working culture of the entire franchise network. As a result, the brand is steadily evolving from a strong regional player into a globally competitive coffee chain system.

4. Development Department and Corporate Management

The Development Department is at the center of the brand’s expansion strategy, playing a critical role in planning network growth and launching new locations. This department ensures not only the opening of new branches but also the proper implementation of a sustainable and scalable business model across the entire system.

Brand Owner: Asylzhan Kazi
As a brand Owner, Asylzhan Kazi oversees the brand’s regional and international expansion strategy. He coordinates the opening of new locations, manages relationships with franchise partners, and ensures that all operational training processes are executed according to established standards. He also continuously improves operational systems and implements best practices across the entire network.

The Development Department actively supports franchise integration, investor onboarding, and operational excellence. This structure allows the brand to grow rapidly while maintaining consistency, quality, and operational discipline across all locations.

Head Office:
010000, Kazakhstan, Astana, Kurgalzhynskoe Highway, 3

The head office serves as the central coordination hub for all strategic decisions, operations, and international expansion planning. From this location, all processes are managed to ensure structured, sustainable, and globally scalable growth of the brand.

Tel: +7 707 933 4240

Email: asylzhan@espressoday.kz

Instagram: @espressoday_kz