Global Tourism Forum Davos 2026: Shaping the Future of Travel at the Heart of Global Leadership

Davos, Switzerland – January 20, 2026
As the world’s political and economic elite convene for the annual World Economic Forum, the Global Tourism Forum (GTF) is set to make a decisive impact on the global agenda with an exclusive high-level event in Davos. Organized in strategic partnership with Euronews, this special edition of GTF is positioned to become one of the most influential tourism-focused gatherings of the year.

A Premier Platform for Tourism Diplomacy

GTF Davos 2026 will bring together Heads of State, ministers, global CEOs, investors, and VVIP decision-makers to shape the future of international tourism and economic cooperation. Participation is strictly by invitation, reinforcing GTF’s reputation as the leading platform for high-level dialogue in the travel economy.

Amplifying Global Reach Through Euronews

The collaboration with Euronews ensures unparalleled visibility and influence. Through its international coverage and European media leadership, Euronews will broadcast insights and outcomes from the event to policymakers, investors, and industry stakeholders worldwide. With 16 million affluent Europeans engaging with Euronews monthly, the partnership guarantees that tourism’s voice resonates across influential circles.

A Compact Program with Maximum Impact

The GTF Davos 2026 program is designed for depth and exclusivity:

Two strategic sessions exploring major shifts in global tourism, investment trends, sustainability, and geopolitical dynamics.
One landmark keynote address by a globally prominent leader, setting the tone for tourism’s role in the broader economic conversation.
A curated VIP audience of top-tier leaders who directly influence policy and capital flows.

This format reflects GTF’s philosophy: smaller rooms, bigger impact, creating a space where critical tourism-driven decisions align with global economic priorities.

The Euronews Hub: At the Heart of Davos

Located near the main Promenade and train station, the Euronews Hub will host keynote speeches, panel discussions, and exclusive VIP dinners. Each event will feature branding opportunities, including backdrops appearing on-air during live broadcasts and post-event highlights.