How the Organization of Turkic States Brought Soft Diplomacy to Davos 2026
At the Global Tourism Forum Davos 2026, H.E. Ambassador Kubanychbek Omuraliev, Secretary General of the Organization of Turkic States (OTS), placed tourism at the center of global strategic thinking, presenting it as a powerful instrument of soft power and diplomatic capital. Speaking during World Economic Forum Week, he articulated how the Turkic world’s shared geography, history, and economic momentum position tourism as a driver of connectivity, trust, and regional integration. The OTS vision reframes tourism not as a standalone sector, but as a pillar of economic resilience, cultural diplomacy, and geopolitical relevance. Hosted in Davos under the WEF theme “A Spirit of Dialogue,” the Forum elevated tourism into the sphere of global decision-making, highlighting its growing role in shaping international cooperation.
